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My horoscope says… buy this ring

I was sitting at a café one day, flipping through some women’s magazine, and came across a horoscope section that gives an overview on love, life, and career, and what’s more – advice on THE jewellery each zodiac needs. To quote them:

“Earthy and grounded, yet sensual and pleasure-seeking, the Taurus woman will love the concentrated bling of diamonds and the luxury of white gold of this XYZ diamond ring, $628.”
[In a corner: picture of the ring and credits, “Brought to you by So-And-So Jeweller”]

Awww… how right they are about me! And I’ve definitely got to rush down to that particular jeweller and grab that ring, haven’t I? That’s gotta be specially made for us Taureans!

But… there is one problem. I don’t even like diamonds, and I don’t have a habit of wearing rings.

I want to laugh. And I want to cry – for those who may have really gone down to the jeweller and bought that “special jewellery that is meant for them”.

I have no problem with horoscope prediction. I do that from time to time, for the fun of it, but have never let it affect my action and reaction. But a horoscope that tells you exactly which piece of accessory you must wear? Yeah right, so all Taureans must wear that XYZ diamond ring? Hmmm… interesting. The next time I’m out, I shall spot a Taurean with that ring.

I won’t be surprised that some – if not most – of the readers have made that jeweller rich this year, after reading that horoscope section. What puzzles me is how human need to be told what to have in their lives. They probably do. What to eat, what to wear, what colour skin they should have. That explains the existence of programmes such as You Are What You Eat, What Not To Wear, etc.

Horoscope in itself is a mystically beautiful art form that involves studying the ever-changing but eternal galaxy, and how the universe affects earth and its inhabitants, both physically and emotionally. But a horoscope that ties up with a jeweller to help advertise their jewelleries? Get real!

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